Coffee Stories 21 February 2026

Introducing: Craft Instant Coffee

Coffee has long been one of the world’s most cherished daily rituals. It anchors our mornings, supports busy afternoons, and creates small moments of comfort throughout the day. But our routines are changing. We’re moving more, working in more places, and fitting more into each day. Brewing great coffee isn’t always practical.

Instant coffee is evolving to meet this moment. Advances in sourcing, brewing, and freeze-drying now allow instant coffee to retain the clarity, sweetness, and balance of a freshly brewed cup. Modern instant coffee offers a new kind of convenience, one that aligns with flavour, quality, and real life.

The Science of Craft Instant Coffee

Traditional instant coffee was built for speed, not taste. It often used lower-quality beans and high-heat spray-drying methods that stripped away aromatics and sweetness.

Craft Instant Coffee follows a completely different approach.

It starts with organic, specialty-grade coffee, the same premium coffee we serve in our cafés, brewed exactly as we would for espresso, to exacting standards of extraction.

The brewed coffee is then frozen at peak flavour before undergoing freeze-drying — a gentle process where ice is removed under vacuum. This protects the delicate compounds that shape aroma and cup character. The result is a clean, expressive instant coffee with remarkable similarity to a freshly brewed Americano.
Craft Instant Coffee

What Makes It Different

Craft Instant Coffee is our way of bringing café-quality flavour to moments when equipment isn’t practical. It’s not extract, concentrate, or flavouring. It’s real brewed coffee, freeze-dried at its best.

Each sachet contains:

  • Organic, specialty-grade coffee
  • Brewed to full flavour
  • Freeze-dried at peak expression
  • No additives or flavourings

In the cup, expect bright clarity, refined sweetness, and a balanced finish. It’s clean and familiar black, and beautifully rounded with milk.

Where traditional instant coffee feels like a compromise, Craft Instant Coffee feels like the coffee you already love, simply made more convenient.

Craft Instant vs Traditional Instant

It’s easy to confuse Craft Instant Coffee with conventional instant, but the differences are significant.

Traditional Instant:

  • Often made from commodity-grade beans
  • Extracted at high temperatures
  • Spray-dried, losing aromatic complexity
  • May contain additives
  • Tends to taste thin, bitter, or muted

Craft Instant Coffee:

  • Made from specialty-grade organic coffee
  • Brewed like café-quality espresso
  • Freeze-dried gently to preserve flavour
  • 100% pure coffee — nothing added
  • Clean, balanced, expressive cup profile

Craft Instant Coffee doesn’t imitate freshly brewed coffee . It is freshly brewed coffee, transformed into its most portable form.

A Complement to Your Coffee Rituals

Craft Instant Coffee isn’t designed to replace your morning brewing routine. It complements it.

It’s perfect for the moments when brewing isn’t practical but quality still matters:

  • Early starts and busy days
  • Moments between meetings
  • Travel, hotel rooms, airport gates
  • Outdoor days and time on the move
  • Gym bags, backpacks, desk drawers
  • Anytime you want a reliable cup without equipment

With Craft Instant Coffee, great flavour becomes something you can take with you, not something you have to go without.

How to Prepare Craft Instant Coffee

Craft Instant Coffee is intentionally simple.

To prepare:

  1. Add one sachet to your cup.
  2. Pour in 200ml of hot or cold water
  3. Stir gently until dissolved.
  4. Adjust strength to taste.

Serving variations:

  • Iced: Mix with cold water and ice for a clean, refreshing brew.
  • Latte-style: Combine with warm milk for a smooth, creamy cup.
  • Need a stronger cup? Use less water or an extra sachet.
Craft Instant Coffee

Craft Instant Coffee

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